AGC Mission + Vision


AGC’s mission is to re-conceptualize user experience as an expanded practice that aligns with teaching + learning theory to ensure that programs and websites have meaning, impact, and provable worth.


AGC’s vision is a corporate world where user experience (especially for learning and development) is not a luxurious add-on or a quick validation of stakeholder opinions, but a valued part of making ideas real that honors the research process, collected evidence, and reasoning.